Facebook has become a highly effective networking tool in both our professional and personal lives. As I’m sure I don’t need to tell you, a business page on Facebook can bring a lot of attention to your company. Unfortunately, if someone were to use the wrong kind of language on your page, this attention likely wouldn’t be the kind you want your business to get. For this week’s tip, we’ll go over how you can get rid of this kind of content to protect your business’ reputation.
As we proceed, it should be noted that these steps will require you to have administrative control over a Page on Facebook. As such, you will have a few options to exercise.
The Profanity Filter is more or less what it sounds like… Facebook has used feedback by its users to create tiered lists of words and phrases deemed offensive, enabling you to block these words and phrases from appearing on a Page you run. This can help you to keep your business’ Page looking appropriately professional.
From your business’ Page, access Settings. In General, you will find the Profanity Filter option. There are three available settings, Off, Medium and Strong, to filter through these offensive terms. Once you have selected your preferred filter strength, make sure you save your changes.
This effectively signals to Facebook that you don’t want words or phrases that have been democratically deemed offensive to show up on your page. As a result, any comments or posts using such language are prevented from successfully posting.
Of course, not everything that is offensive will necessarily be stopped by the filter. This is where the ability Facebook grants you to block particular words on your Page comes particularly in handy. Let’s run through this process, using a word that many vocally find despicable: moist.
From your Page, access the Settings, much like we did before. This time, under General, we want to access Page Moderation. There, you can input words that you don’t want to have on your page, each separated by a comma.
Don’t forget, you will need to input all forms of your word in order for them all to be blocked. So, to block moist, you will also need to input moistest, moisten, moisting, and moisted.
While this will be an ongoing process, using these tools will help you keep your Facebook presence up to your personal standards.
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Charles Haber has been a technology expert for small businesses in general, and the AEC industry specifically for over 25 years. 15 Years ago, he founded Haber Group to provide technology services that combine business needs with the human factor.