Our Blog: Stuff we think you should know

Haber Group has been serving the New York area since 2000, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Your Business Can Take Advantage of Black Friday Deals, Too

Black Friday: it’s the name given to the unofficial first day of the holiday shopping season, and is associated with the generally unparalleled deals on consumer products. Many consumers use this day’s incredible deals to justify spending their day buying (and often fighting over) a limited amount of goods. However, have you ever considered that Black Friday can also be a good day to both advance your B2B operations and take advantage of some deals yourself?

Boosting Your Service’s Perceived Value
If there’s a single concept at the heart of Black Friday, it’s maximizing the value that one gets out of a transaction. The less one can spend on a product, the better the deal. You can take advantage of a similar concept in your business as well, albeit a slightly modified one.

After all, an unfortunate side effect of discounts and price cuts is that these methods can sometimes make the brand itself seem cheaper and of lower quality. Naturally, this should be avoided. You don’t want to alienate potential clients when you’re trying to draw them in.

Instead, Black Friday is a good day for B2B businesses to embrace bundled deals and free add-on services. This way, you’re offering your bargain-hunting prospects increased value without potentially damaging your brand’s reputation, even unconsciously.

Black Friday for Your Business’ Benefit
Of course, why should your clients and prospects have all the fun on Black Friday--or, for that matter, Cyber Monday? Your business can easily also enjoy the benefits of this infamous day of deals.

For example, many suppliers and dealers will offer some invaluable deals on hardware and especially software solutions, as the profit margins on software allow for the deals on them to be much more generous to the purchaser. It may be invaluable to ask your vendors what kind of deals they plan to offer in a public forum, like social media. This way, they can see some benefit if they answer by piquing the interest of their other followers.

It may also be of benefit to have a ‘wishlist,’ of sorts, for you and your vendors to reference as you seek the best deals on particular items.

However, it is also important to consider that many Black Friday deals have caps, where you can only buy x-amount of a particular piece of equipment. This means that bulk purchasing a particular laptop to standardize your office may be out of the question--but if there’s a big-ticket item that your office only needs one or two of, or you need to restock some of the basics that your office uses regularly, Black Friday might be your best bet.

Of course, the term ‘Black Friday’ has grown to cover what is more or less a week-long period of sales and deals. This means that you have an increased opportunity to nurture your audience and send them through their sales process. The urgency that Black Friday lends to it may help encourage their decision-making at a faster-than-normal pace, allowing you to encourage more sales and services in less time.

Whether you’re on the selling or purchasing end of a transaction, Haber Group is here to help. For assistance, give us a call at 866.625.3560.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 13 December 2017

Captcha Image

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Best Practices Cloud Hackers Privacy Technology Malware Business Email Internet Microsoft Hosted Solutions Windows 10 Computer Business Computing Backup IT Services Software Small Business Ransomware User Tips Productivity Network Security Hardware Smartphone Windows Google Data Management Android Data Browser Phishing App Facebook Office 365 Upgrade Saving Money Smartphones Mobile Devices Gmail Business Continuity Tip of the week Word Internet of Things Outsourced IT Remote Monitoring Cloud Computing Workplace Tips Managed IT Services Data Recovery Efficiency Office Tips Microsoft Office IT Support Big Data Artificial Intelligence Social Media Money Disaster Recovery Government Managed Service Provider Firewall Customer Service IT Support Apple Settings Server Content Filtering Robot Cybersecurity Risk Management Employer-Employee Relationship Innovation WiFi Productivity Data storage Spam Miscellaneous Tablet IBM Search Unified Threat Management Wireless Monitors Apps Customer Relationship Management Hacking Administration VoIP Password Virtual Private Network Passwords Mouse Presentation Hacker Encryption Avoiding Downtime Mobile Device Office Managed IT Services Two-factor Authentication Network Wireless Technology IT Management Telephone Systems Recovery Maintenance Hosted Solution YouTube Data Backup communications Antivirus Printing Computing End of Support Google Drive Safety LiFi Save Money The Internet of Things Chrome Analytics Windows 10 SaaS Outlook Social Sports Google Calendar Vulnerability Solid State Drive Education Net Neutrality Deep Learning Networking How To Humor IT service Hacks Legislation User Digital Payment Heating/Cooling VPN Hard Disk Drive Budget Wi-Fi FCC Bring Your Own Device Automation Competition Data Security Firefox sip BYOD BDR Buisness Comparison Servers 5G IT solutions Title II Best Practice Communication Techology Computer Care telephony Google Maps Vendor Management Specifications Server Management Cortana Mail Merge Marketing Online Business Growth Writing Unified Threat Management Training Storage Automobile Current Events IP Address Downtime Black Friday Statistics Microsoft Excel Address Legal Alt Codes Retail Website Cybercrime User Error Quick Tips Dark Data Bluetooth Going Green Mobile Office Cyber Monday Hard Drives Knowledge Corporate Profile Typing Social Engineering Printer VoIP Business Management Mobile Device Management Smart Technology Unified Communications Refrigeration Experience WannaCry Operating System Politics Cryptocurrency Public Speaking Running Cable Access Control Time Management Collaboration Cabling Lithium-ion battery Virtual Desktop Distributed Denial of Service Augmented Reality Business Technology Data loss Bitcoin How To Laptop SharePoint Network Management Managed IT File Sharing Infrastructure Information Technology Managed IT Service Fun Network Congestion Undo Lenovo Digital Google Docs Samsung Websites Windows 8 Halloween Downloads Touchscreen Application Shortcut Gadgets Disaster Google Wallet Virtual Reality Break Fix Computers Virtualization Superfish Spyware Scary Stories Multi-Factor Security Patch Management Users Uninterrupted Power Supply Drones Bandwidth Dark Web Display Scam Machine Learning 3D Printing IT Budget Update IT Consultant Relocation Unsupported Software Meetings Chromebook Cleaning Private Cloud Mobile Data Webcam Emoji Work/Life Balance Error Mobile Computing Point of Sale Black Market Law Enforcement Physical Security Paperless Office Twitter Staffing Gadget Administrator Personal Information Web Server Remote Computing Holiday Domains GPS Computer Repair Emergency Cameras Processors Tracking Health CCTV Alert Tech Support Document Management Electronic Medical Records Identity Theft Travel G Suite Notifications Botnet Upgrades Supercomputer Motion Sickness Taxes CrashOverride Crowdsourcing